Brand Toolkit
Welcome
The Ocean Enterprise Initiative brand reflects our mission, values, and the impact we aim to make in the ocean enterprise community. A clear and consistent brand helps us tell our story with confidence and credibility.
These guidelines are here to support you in using our brand thoughtfully and consistently—whether you’re creating outreach materials, digital assets, or partner communications.
Brand Standards
This quick-reference guide is your go-to for the most essential elements of our brand. It covers everything from primary and secondary logo usage to headline and body text styles, font applications, and our core color palette. Perfect for when you need a fast, reliable way to stay on brand.
Communications Standards
Clarity, tone, and alignment matter. These guidelines outline our voice, writing style, and terminology to ensure consistency in everything from emails to presentations to formal reports.
Grant Funding Attribution:
MTS efforts identified in documents are largely funded by the Department of Commerce NOAA – grant, in support of the Ocean Observing Community Engagement Framework Cooperative Agreement detailed in NA23NOS0120322.
Dialogues with Industry Series:
When writing, Dialogues with Industry is always italicized.
Collateral Resources
Access branded templates and assets—presentations, fact sheets, and promotional materials—to help you create high-quality, on-brand communications efficiently and effectively.
Logo Resources
Maintaining consistent and appropriate use of the Ocean Enterprise Initiative logo and partner logos is essential to preserving the integrity of the Ocean Enterprise Initiative brand and honoring our partnerships. Please follow these guidelines when creating any materials—print or digital—associated with the initiative.
Primary Logo Usage – The primary logo must be prominently featured on all external-facing materials, including but not limited to:
- Reports
- Presentations
- Social media graphics
- Event signage
- Promotional collateral
Do not alter, crop, stretch, or recolor the logo in any way.
Maintain clear space around the logo—free of text or other graphic elements—to ensure legibility and visual impact.
Secondary Logo Usage – The secondary logo is reserved for special use cases only.
Partner Logo Placement – The following partners must be represented on all materials (including social media, reports, and presentations) that featured the Ocean Enterprise Initiative brand.
- Marine Technology Society (MTS)
- Global Ocean Observing System (GOOS)
- National Oceanic and Atmospheric Administration (NOAA)
- Integrated Ocean Observing System (IOOS)
Placement Order:
- When logos are displayed horizontally, arrange them from right to left in the following order: MTS | GOOS | NOAA | IOOS
- When logos are displayed vertically, arrange them from top to bottom in the same order:
- MTS
- GOOS
- NOAA
- IOOS
Logo Files (PNG format):
- Ocean Enterprise Initiative Primary Full Color Logo | White Logo
- Ocean Enterprise Initiative Secondary Full Color Logo | White Logo
- MTS Full Color Logo | White Logo
- GOOS Full Color Logo | White Logo
- NOAA Full Color Logo | White Logo
- IOOS Full Color Logo | White Logo
Conference Resources
Planning to represent the Ocean Enterprise Initiative at a conference or event? This section includes approved signage, banners, presentation templates, and guidelines to ensure consistent and professional visibility.
